Alvin Hsia breaks down some of the most popular cognitive biases and how they can play into product development:
Cognitive biases arise when a mental shortcut generates an incomplete or inaccurate judgement.
He references Kahneman’s Thinking Fast and Slow, which I would highly recommend. Things like loss aversion and negativity bias (he covers both)are important to think about in terms of user experience.
Pairs well with an old post I wrote: How to use science to make better decisions