First and foremost: your content strategy should be focused on serving your audience. Does your content strategy have only the best in mind for your audience? Consider if your content strategy does the following…? Does it provide value at all…
Each month, I donate somewhere in the neighborhood of $15-$20 to publishers across the internet. It’s no large sum by any means. In reality, if I just refrain from eating one meal out or make an espresso at home a few…
Jeff Goins wrote a tremendous blog post detailing one of the biggest struggles for writers and bloggers: Most writers struggle with the same thing. It’s one little thought that threatens to destroy their message before it ever leaves their fingertips: What I say…
One of my main goals throughout all of 2014 is to improve my writing. I started back in 2011 as an outlet to share some fitness ideas and knowledge that I was attaining through my own research and working with…
The problem is that long doesn’t mean good — it just doesn’t look like most of the junk. Too many people now ask for (and produce) “long-form” when they really want substantial. Marco Arment, creator of Instapaper, shared some great…
There’s a very solid chance that if you were to ask me what I’m doing between 5am and 7am, I’m writing something. When the clock strikes 12pm, I’ll probably be headed to the dog park. 3:30pm? I’m likely at the…
Let’s face it — in the past 12 years or so, the idea of blogging has been bastardized by one and all. We continue to confuse blogging as using “WordPress” or using phrases like “told me” or “I asked.” It is news releases repackaged and republished,…
Over the past two weeks, Mr. Grunberg has spent several hours a day writing his novella, while a battery of sensors and cameras tracked his brain waves, heart rate, galvanic skin response (an electrical measure of emotional arousal) and facial…
The headline is what convinces you whether or not to click on a link, whether on Twitter, Facebook, or even that old dinosaur, email (where it is referred to as a subject line). But I can’t help but feel that…
Let’s discuss a scenario. A good friend of yours invites you over to have dinner with him and his wife. Not wanting to be rude, you accept the invitation. Plus, you’ve been friends with this individual for a few years…