Tag Mental Bias

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November 25, 2016

The Irrational User

Alvin Hsia breaks down some of the most popular cognitive biases and how they can play into product development: Cognitive biases arise when a mental shortcut generates an incomplete or inaccurate judgement. He references Kahneman’s Thinking Fast and Slow, which I would highly…

Older Posts
September 4, 2014

How to Make Better Decisions Based on Science

Research has identified two seemingly separate “systems” of the brain responsible for decision-making. In order to make better decisions, we need to understand what each of these systems is responsible for and how we can shift from one to the other.