We examine three reasons why new ideas feel risky including a heavy outcome bias and tendency to default to what has worked in the past.
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What appears to be an elusive trait born into famous innovators is actually a muscle that just needs to be flexed to grow stronger. Regardless of how uncreative you think you are, thereโs still hope. Anyone is capable of dreaming up the next iPhone or picturing the next Mona Lisa. It just takes work.
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