How to be more creative in 5 simple steps

How many uses can you think of for a paperclip in three minutes?

If you’re average, you’ll probably be able to drum up 10 or perhaps 20 different uses. I came up with 11. The somewhat famous paperclip test was created in 1967 by J.P. Guilford as a measure of divergent thinking. It’s part of a group of assessments known as ‘alternative use tests’ which measure creativity.

Start of an incomplete figure test.
Start of an incomplete figure test.

The above example shows a common incomplete figure exercise. This test asks users to complete the picture in each window. This is another test of divergent thinking, the more creative you are the more interesting the results tend to be (see below).

Incomplete Figure exercise

If you didn’t come up with this given the start above, read on.

Creativity is often viewed as something you either have or you don’t. But that’s not entirely true, according to a study completed by Harvard, creativity is 85% a learned skill. That means we can improve. The question is how?

Find out how on the Crew blog.

Strategies on solving problems and wowing customers every Sunday 👉
Strategies for solving problems and wowing customers 👇