In May 2023, I championed a redemption experience at Ness that allowed customers to erase any healthy transaction with points.
With over 50 reward options for the Ness Card, it was difficult for customers to find relevant redemption options for their points. We iterated through several designs and feature concepts to improve discoverability and drive redemptions.
In July 2023, we launched the first-ever credit card integration with your HSA. Customers could put HSA eligible purchases on their Ness Card and earn points. We'd then allow them to pay off those transactions directly from their HSA.