Cus D’Amato on the Difference Between a Hero and a Coward

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“I tell my kids, what is the difference between a hero and a coward? What is the difference between being yellow and being brave? No difference. Only what you do. They both feel the same. They both fear dying and getting hurt. The man who is yellow refuses to face up to what he’s got to face. The hero is more disciplined and he fights those feelings off and he does what he has to do. But they both feel the same, the hero and the coward. People who watch you judge you on what you do, not how you feel.”

– Cus D’Amato (via The Hard Thing About Hard Things)

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Strategies on solving problems and wowing customers every Sunday 👉
Strategies for solving problems and wowing customers 👇