Play Bigger

The core concept of Play Bigger is that the companies that last, the ones that really stand the test of time, define their own category. They don’t just build something slightly better than the competition. They build their own category where there isn’t any competition. The easy example is Apple with the iPod. In Play Bigger, the authors detail the importance of being a “Category King” and outline some steps to get there.

Strategies on solving problems and wowing customers every Sunday 👉
Strategies for solving problems and wowing customers 👇