“Think Different.” “Don’t be evil.”
It’s common for brands to have catchy taglines. The former is from Apple. The latter was made famous by Google. At Automattic, our goal is to “democratize publishing.” We also have a creed that helps to guide our actions with some simple statements.
In a recent Tim Ferriss podcast with Tim O’Reilly, I was introduced to another slogan (for O’Reilly Media), “Create more value than you capture.” The slogan has stuck with me since I originally heard it on the podcast.
The real implications of “create more value than you capture” extends beyond a company slogan and can really be used as a guiding value in your personal and professional life. It can influence the choices you make, the projects you pursue, the recognition you strive for, and how you treat others.